 Mac Search Engine Optimisation, Mac SEO software
Synopsis of this website: This website is aimed at Mac users. Search engine optimisation seems to have somehow evaded the Mac community judging by the lack of products on the market. What this site will do is provide a resource of information and products that relate directly to Mac users and search engine optimisation (SEO). Welcome to MacSEO!
Of course, most of the information contained within applies to Windows users as well. We're just readdressing the balance!
Friday 3 March, 2006: This site is currently being developed - so beyond this page there's not much else to see. Please check back towards the end of the month when we officially launch the site.
Your website - is anyone finding it?
In the ten years that I have been running my web development company, Internetics, I have seen many businesses come and go, come back again and then go again. I have seen the great and the good produce the not so great and really not very good websites. I have seen giant supermarkets portray themselves as tiny corner shops. I have seen corner shops portray themselves as giant supermarkets.
The thing that I love about the internet is the fact that it democratises business. It is the new frontier: and opportunities abound for those who spend time getting to know how it works.
It isn't about who you are - it's about how you do it.
Businesses have long started to realise that they can't ignore the internet, and most switched on businesses in the UK have a web presence in one form or another.
But most of those businesses haven't spent the same energy or resources ensuring that people can actually find out about their website.
One or two companies may have responded to a "We'll get you to the top of Google" type junk email, knowing in the back of their minds that it's almost an impossibility. After all, with only a handful of places available at the top of the Google search results, and several thousand competitors pitching for the same spot - why on earth would Google feature them?
Other companies may be paying through the nose with the 'Adwords' and 'Overture' keyword bidding systems - with competitive keywords sometimes costing up to a couple of pounds a click or more.
Well here's the good news.
You can get perfectly good 'organic' placement on the search engines, if you know how to do it. If you understand what really gets you to the top in the first place. If you are realistic in your expectations.
There are no quick fixes, no secret back doors and the tricks of the trade are for only the foolhardy.
Good placement on Google, MSN and Yahoo (and these are the three engines you need to worry about for they claim the lion's share of searchers) comes about from a combination of factors.
Continue reading about Mac SEO.
Home | Mac SEO Software | Mac downloads | Mac SEO Support | Contact Mac SEO
|
|
